It has influenced thinking and acting among companies but also authorities, state owned companies and political parties, all facing the realities of competition in an open economy. ... Some 20 years ago academics and professionals discussed theory and practice of business communication but without considering the idea of integration as a realistic approach to reach a competitive strategic position for the company. ... And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor by knowing the right touch-points using to reach highest...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate