And in looking at the foregoing together with the harder, empirical data, may allow the company to establish a comprehensive integrated marketing plan and tracking strategy that delivers the best results in meeting Priceline.com's marketing and overall objectives....
The challenges these hotel organizations are currently facing are making it difficult for companies to achieve competiveness and more and more companies are starting to implement competitive strategies in order to improve their performance and overall competitiveness. ...
In today's ever changing "Nanosecond Culture" of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in global competition, technological advances, and fast infor...
