The sheer global expansion of this company can be highlighted by The Economist's 'Big Mac Index' and although being "light-hearted guide to whether currencies are at their correct level" (The Economist, 2013) the fact that the "big mac" is being used to determine the equality of exchange rates between two different countries, certainly signifies the significant global power the company has obtained. 'Glocalization' is a term used to describe "products and services that are both developed and sold to global customers but designed so that they suit the needs of local ...

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