1. Cellphones and Product Positioning
After the launch of Blackberry, RIM developed in to the world's most valuable tech savy companies. ... Blackberry became the most beloved innovation of the tech industry, 'with its stock price reaching $140 per share in 2007' (2). Over just a short span of time Blackberry gained immense popularity all over the world, giving people access to send and receive emails, browse on the web and texting 24 hours a day, Blackberry became so popular that it gained the title of 'Crackberry' due to its addictive nature amongst the users. ...
- Word Count: 1891
- Approx Pages: 8
- Has Bibliography
- Grade Level: Graduate