1. Current Issues in Strategic Alliances
Additionally, it may include learning ways of acquiring resources. ... Types of Strategic Alliance Structures Strategic alliances take different forms such as minority equity alliances, joint ventures, joint marketing and promotion, joint research and development, enhanced supplier partnerships, licensing agreements and distributing agreements (Fig 3). ... In the current business environment, common strategic alliances include franchising, mergers, and joint ventures. ... Yoshino and Rangan (1995) suggested three key types of alliances, namely joint ventures, minority equity alliances and nont...
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- Grade Level: Graduate