1. Macro And Micro Economics
A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. ... The first is the company's internal environment that has several departments and management levels. ... The third, natural environment shows the coming shortages of certain raw materials, increased energy costs, increased pollution levels, and increasing government intervention in natural resource management. ...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate