Now, marketing communication has changed its traditional role as a tactical activity to a new role of strategic management tool. ... It offers an excellent opportunity to communication scholars having a good understanding of management and marketing mix. ... There is a peculiarly intimate relationship between the management practices and communication process. Successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. ... Having a degree or diploma in communication studies along with a good understanding of...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

Structure and Management of Different Alliance Types Several economists have documented positive correlations between management of businesses' strategic alliances and performance. In explaining the important role that management plays in balancing competition and collaboration within various alliances, a risk perception theory of strategic alliance is suggested. ... Figure 1: Inter-Firm Relationships For purposes of effective management of these alliance structures, theorists suggested a range of typologies of the alliances. ... Table 1: Types of Strategic Alliance Structures Table 2: D...

• Word Count: 1513
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. ... The first is the company's internal environment that has several departments and management levels. ... The third, natural environment shows the coming shortages of certain raw materials, increased energy costs, increased pollution levels, and increasing government intervention in natural resource management. ...

• Word Count: 383
• Approx Pages: 2
• Grade Level: Graduate

Business Management is the career I'm interested in because it's a way of challenging myself and also it's a way of expressing my ideas. Managing your own business isn't just about being the boss and being in charge, it's also about discipline, and having discipline is one thing many don't have when entering the fashion management and as for me that's one thing I want to add into being a business manager. ... Fashion management you need to have an eye on what will make your store pop out and catch people's eyes and figure out the trends that are going...

• Word Count: 1415
• Approx Pages: 6
• Grade Level: Graduate

An analysis of the Enron scandal also assisted me to ascertain that the fields of accounting and auditing are interrelated considering that the company would not have experienced business failure had its independent auditor earlier revealed the fraudulent accounting practices being purported by its management. ...

• Word Count: 551
• Approx Pages: 2
• Grade Level: Graduate