Marketing communications helps to define an organization's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. ... Marketing communication helps you to understand how by news reports, word-of-mouth, expert's opinions and financial reports, the consumer forms attitudes and opinions about a brand or company and make purchase decisions. ... With the help of this, you can tailor messages through media that are most likely to reach these segments at times when these segments are mo...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

In this analysis, the emphasis will be on a number of aspects and these include a review of literature about the current trends in relation to social marketing, innovative technology, customer satisfaction and corporate sustainability. 2.0 Trend of Social Marketing In the hotel organization presently, there seems to be an increase in the use of real time social marketing as a means to attract customers as well as to maintain effective customer relationships. ... Social media also helps hotel organizations create an environment whereby word of mouth is spreads and when positive, this word o...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate