1. Integrated Marketing Communications in Rural India
The purpose of integrated marketing communications strategy is to work toward the common goal of customer focused marketing. ... It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. As the IMC strategies should be based on situation analysis and SWOT analysis, a periodical implementation would be significant. ... Objectives and strategies must be elastic enough to mould accordingly. In order to reach a better result, the marketers needs to develop marketing integration as occurring different levels and...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate