1. The Role of Culture in Global E-Commerce
In the case study, Kaarst-Brown and Evaristo (2002, pg. 257) identifies five levels of influence that should be considered when determining how culture shapes global electronic commerce: International/Cross-national Level Issues, National Level Issues, Regional/Industry Level Issues, Firm Level Issues, and Individual Level Issues. ... Monopolistic, government operated, or industries with much government protection may have more or less freedom to pursue Internet strategies. The commodity nature of an industry may encourage or discourage both generic electronic commerce strategies and B2C inte...
- Word Count: 1119
- Approx Pages: 4
- Grade Level: Graduate