1. Building and Managing Business Communications
It is about thinking and elaborating business strategies that will impact the entire business organization. ... The role each element takes place in a marketing communication program relies in part on whether a company employs a push strategy or a pull strategy. A pull strategy relies more on consumer demand than personal selling for the product to travel from the manufacturer to the end user. ... A push strategy, on the other hand, emphasizes personal selling to push the product through these channels. ... Having a degree or diploma in communication studies along with a go...
- Word Count: 2453
- Approx Pages: 10
- Has Bibliography
- Grade Level: Graduate