1. Coca-Cola - Marketing and Advertising
Although the advert has been created to influence its audience with a particular message, many different readings can be taken thus highlighting how a wide variety of audiences can react differently to the media based on their beliefs or values; these different readings can be identified through Stuart Hall's Reception Theory. According to Richard Sharpe (2012) "Reception theory is a version of reader-response literary theory that emphasizes the reader's reception of a literary text" and is broken down into three types "Preferred, negotiated and oppositional reading". ...
- Word Count: 2659
- Approx Pages: 11
- Has Bibliography
- Grade Level: Graduate