1. Integrated Marketing Communications in Rural India
Generally marketing starts from "Marketing Mix" and also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. ... In the absence of well-developed departments for individual elements of marketing communications, a quasi-integrated approach was in practice among various departments in Indian companies. ... Businesses are now getting Internet-based operations, portraying a charming picture of sophisticated and cluttered market. ... Internet marketing is picking up pace in India with fast technological advancement. ... In order ...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate