As a concept IMC has become well known on an international scale during the 1990s. ... Few years back , major portion of marketing budgets went to advertising ,but now the scene has changed, it is allocated into various activities such as trade promotions, consumer promotions, branding , PR and advertising. ... The concept of IMC with focused and massive marketing is fairly new to the Indian companies who have traditionally experienced a mixed economy and trade restrictions back home. ...

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• Approx Pages: 6
• Grade Level: Graduate