Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new product, launch or community initiatives taken by the company.       ... Marketing communication also maintains a brand's current customer base by reinforcing their purchase behaviour by providing additional information about the brand's benefits. ... Executive Summary Firms continue to look for ways to create higher value from information technology investment after over two ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

For example, a large number of hotel organizations are starting to have social media websites on Facebook, LinkedIn and Twitter and these websites provide all the required information to prospective and existing customers of these hotel organizations (Kotler and Kevin, 2009). ... Social media also helps hotel organizations create an environment whereby word of mouth is spreads and when positive, this word of mouth serves as a positive boost to the image of the company and this improves marketing efficiency (Lovelock and Wirtz, 2011). 3.0 Trend of Innovative Technology Another trend sweepin...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

The objectives of any marketing communication process are to create brand awareness, deliver information, educate the market, and advance a positive image of the product brand. ... With the change in communication practices and technologies, integration in marketing techniques is inevitable for Indian companies to survive in this multi-national and multicultural world emerging globally. ... It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate