1. The Greenpeace and Mattel Controversy
An important device the author uses to lend credibility to the article is ethos or the appeal to authority. Calling to authority is important in an article to convince the audience that others, potentially those are more credible than the author himself, is supporting the author's cause, and so the audience should, too. ... To further the appeal to authority, the author uses quotations from a member of Greenpeace, Rolf Skar, who says that Greenpeace is "being silenced on Facebook....
- Word Count: 1029
- Approx Pages: 4
- Grade Level: Graduate