It is important to understand Villanueva's writing style as it contains a mixture of theoretical ideas justified with subjective personal experiences. ... The theoretical exposition, rather than the narrative form, of Bootstraps serves to bring our awareness to the social stratifications that tangle American society and moreover the institutions of education. Villanueva utilizes the ideas of theorists and scientists to show the use of rhetoric and the varying attitude towards language, more so, superior and proper verbal construction. ... One of the important features of this text is not ...

• Word Count: 939
• Approx Pages: 4
• Has Bibliography
• Grade Level: Graduate

This idea can be seen within the chosen advert as the encoder uses the narrative of the protagonist, identified as Grandpa, to communicate the intended message that in order to address issues such as health and obesity, consumers should consider a healthier diet and a more active lifestyle. ... The narrative portrays the average working day of both a young 1950s Grandpa and that of a modern day Grandson. ... Mise-en-scène within the video is also used to support the narrative of juxtaposition. ... The uses and gratifications theory is a mass media communication theory which proposes th...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate