1. Mobile Games and Product Placement
Therefore, the purpose at this point is to analyze whether game type, brand type and product placement in mobile phone games influence gamers' reviews instantly after gameplay and whether they alter their attitudes towards games, product placement and purchasing intentions. ... A test was conducted using 2 types of games: one that requires a high level of concentration versus another that doesn't require as much concentration. ... The discoveries from this research did not support the theory of game-type affecting advertising efficiency since no distinctions were observed for free ...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate