1. Tourist destination image
As target group orientation is essential to good market communication, it is important for tourism destinations to consider the frame of reference within which their promotional efforts are interpreted. ... Impressions have a factual and profane nature (they do neither represent a reflected frame of mind nor an emotional position on the other). ... Conversely, utilising central meanings from main markets globally may not constitute a problem on more peripheral markets, as a weak cultural image is more open to new meaning components than a strong cultural image. ...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate