1. Globalization and McDonald's
As well as demonstrating the effects it has had on the fast food giant, this essay will examine some positive and negative aspects that globalization has had on the brand and the fast food industry, with some examples relevant to China. ... McDonalds has obtained sheer dominance within the fast-food industry and thus is a company which is particularly relevant when exploring and discussing the topic of globalization. ... Ritzer suggests that McDonalds is continuing to dominate the fast-food industry in not only its country of origin but also the rest of the world, a dominance which in his opin...
- Word Count: 2073
- Approx Pages: 8
- Grade Level: Graduate