This is especially important, as there are many competitors in the industry and the cost of switching between hotels is low and customers can easily switch to a different hotel if they believe that the hotel in question is not providing them with satisfaction (Knowles, Diamantis and El-Mourhab, 2004). 5.0 Trend of Corporate Sustainability In the hotel industry, there are many organizations that are starting to embrace social responsibility at a higher pace (Kotler et al, 2010). ... Another benefit of being an active CSR role in the industry is that is helps attract customers who appreciate C...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

Communication is essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps to define an organization's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new produc...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

From the beginning of the 1990s IMC became a real hot topic in the field of marketing (Caywood et al., 1991; Miller and Rose, 1994; Kitchen and Schultz, 1999). ... Smith et al. (1999) have defined IMC as "the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently (best use of resources), economically (minimum costs) and effectively (maximum results) influence transactions between an organization and its existing and potential customers and clients." ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

Online travel wholesaler Priceline.com, has numerous options with respect to assessing the efficacy of its marketing programs and determining its return on investment (ROI) for such expenditures. This section shall analyze the types of metrics available for measuring marketing program efficacy and/...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate