Communication is essential in any relationship. ... The study of marketing communication in management studies is gaining a lot of attention these days because it prepares marketing practitioners for more complete engagement with the technological changes taking place in the new global markets.       ... One can also find immense scope for studying the processes of branding. ... Where to Study and the Eligibility Presently many departments of Communication, Economics, Commerce and Business Studies of Indian Universities are offering Marketing Communication as one of their optional subjects...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate