1. Current Issues in Strategic Alliances
The Economic Logic for Strategic Alliances In seeking strategic alliances, businesses tend to seek to achieve different economic objectives through collaboration rather than competition. ... Basing on Co-evolution theory, the concepts of exploitative and explorative logic both depict what motivate businesses to enter into strategic alliances for different economic reasons (Akio 2004). ... Ease of Entering New Markets The ease of making entry into foreign markets is among the key economic logics for entering into strategic alliances. ... The logic is based on Transaction Cost Theory, which sug...
- Word Count: 1513
- Approx Pages: 6
- Has Bibliography
- Grade Level: Graduate