1. Cellphones and Product Positioning
This is especially important, as there are many competitors in the industry and the cost of switching between hotels is low and customers can easily switch to a different hotel if they believe that the hotel in question is not providing them with satisfaction (Knowles, Diamantis and El-Mourhab, 2004). 5.0 Trend of Corporate Sustainability In the hotel industry, there are many organizations that are starting to embrace social responsibility at a higher pace (Kotler et al, 2010). ... In a research done by Holcomb, (2007) on the adoption of CSR in the hotel industry, it was found that nearly 80...
Communication is essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps to define an organization's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new produc...