In this particular advert, the use of rhetorical appeals such as pathos and logos are used within its narrative to communicate to the encoder's preferred target audience a connection between intergenerational relationships, happiness and a healthy lifestyle, all of which are used to reflect the concerns of its early 21st century consumer and underpin Coca Cola's core values. ... In recent times, Coca-Cola's sales have steadily decreased in response to the obesity crisis of North America and it could be perceived that the advert has been created in response to the public's i...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate