Using outside-in thinking, it is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. ... The huge geographic expanse of the country has resulted in an inconsistent distribution system that is radically different from other countries. ... In the absence of well-developed departments for individual elements of marketing communications, a quasi-integrated approach was in practice among various departments in Indian companies. ... Effective marketing...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

Corporate research firms working on the different dimensions of the field of media management have a lot of job openings for young researchers to work as a research associate or analyst to verify and develop marketing communication strategies. A lot of openings are there for young marketing communication practitioners to develop comprehensive databases on customers and prospects, to segment these current and potential customers into groups with certain common awareness levels, pre-dispositions and behaviours. There is a scope for young people to develop and design media messages and strategies...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate