1. Tourist destination image
The debate on globalisation versus localisation of marketing parameters has intensified over the last few decades with positions ranging from beliefs in the homogenisation of consumer demands to the idea that markets remain culturally diverse despite the increasing interconnectedness of the world. ... The Cultural Aspect of Tourism Destination Image Turning to the literature concerning tourism destination images it appears that the way in which the concept in general is understood does not, to any significant degree, involve the culturally determined perceptions which exist on the demand sid...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate