1. Marketing Analysis - Priceline.com
The company may elect to evaluate customer psycho-demographic data to beter assess and understand the impact of values, buying motivations, attitudes, beliefs, and lifestyles, coupled together with gender, age, income, marital status, and family size, all in an effort to prospect target audiences. Because the success of IMC campaigns weigh heavily upon how well advertising messages are delivered, assessing customer touch points can be critical. Priceline.com would be well served to capture and analyze customer touch points included data obtained through the internet, email clickthroughs, cust...
- Word Count: 729
- Approx Pages: 3
- Has Bibliography
- Grade Level: Graduate