Online travel wholesaler Priceline.com, has numerous options with respect to assessing the efficacy of its marketing programs and determining its return on investment (ROI) for such expenditures. This section shall analyze the types of metrics available for measuring marketing program efficacy and/...
Communication is essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps to define an organization's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new produc...
