1. Cellphones and Product Positioning
'In 1984, two engineering students named as Mike Lazaridis and Douglas Fregin developed an electronics and computer science consulting company known as Research in Motion, they eventually came up with a breakthrough technology which was an easy, secure and effective device that allowed workers to send and receive emails even when away from work, this device was known as BlackBerry'(1). ... Over just a short span of time Blackberry gained immense popularity all over the world, giving people access to send and receive emails, browse on the web and texting 24 hours a day, Blackberry b...
- Word Count: 1891
- Approx Pages: 8
- Has Bibliography
- Grade Level: Graduate