1. Mobile Games and Product Placement
Similar to online and PC games drawing the attention of youngsters, mobile phone games have likewise become well known among adolescents and grown-ups alike. ... However, little consideration has been paid to the viability of brand placement in mobile phone games, in relation to advertising impacts in the context of mass communication. ... From the stance of a reader and a gamer, the drawbacks of playing games on a cell telephone in contrast with other gaming consoles include the fact that phones usually have little screens, a constrained interface that is intended for more practical uses of t...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate