1. Business Transformation of Kraft Foods Group
However, as Kraft's diversification in related products increased, the functional structure made corporate executives distant from business units impeding communication and coordination. ... Operations managers were incented for efficiency while business managers had to achieve revenue goals. ... Kraft progressively changed organizational structure into the divisional structure by dividing the organization into Business Unites (BU). ... Similar cultural changes were needed to help market opportunities networks and corporate strategic planning teams work across BUs and product categories....
- Word Count: 736
- Approx Pages: 3
- Grade Level: Graduate