1. Globalization and McDonald's
This definition would be somewhat comparable to the one given in the book "Going Global" in which globalization is said to affect "every aspect of life - economic, political, social, cultural and environmental" (Moynagh and Worsley, 2008). ... The sheer global expansion of this company can be highlighted by The Economist's 'Big Mac Index' and although being "light-hearted guide to whether currencies are at their correct level" (The Economist, 2013) the fact that the "big mac" is being used to determine the equality of exchange rates between two different countries, certainly si...
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- Grade Level: Graduate