Although one very important factor before positioning the product is to determine the product's target market and its preferences, extensive research should be undertook when defining the target market of the product and what the target market expects out of the product when it comes to its attributes and uses. ... After the launch of Blackberry, RIM developed in to the world's most valuable tech savy companies. ... On the other hand Apple and Samsung had already managed to position their touch screen phones well before Blackberry launched its Z10, hence they already had a strong foo...

• Word Count: 1891
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate