1. Cellphones and Product Positioning
Just like people have different perceptions about different people around them likewise products and services also have different standings in the minds of people. ... Secondly how the competitor is perceived and evaluated that is you will see which competitors to target, also how the consumer perceives that competitor whether they are a success or a fail with the consumer. You also analyze their packaging, branding, advertising and how they position themselves in the market. ... In this span of five years Apple and Samsung were dominating the market, Apple with its iPhone and Samsung with its...
- Word Count: 1891
- Approx Pages: 8
- Has Bibliography
- Grade Level: Graduate