Once the target market is specified then the needs of that target market must be taken in to consideration. ... There are various approaches when it comes to applying positioning strategies on your product/service, these strategies can be applied depending on some important factors such as identifying your customer and analyzing it's needs, as discussed above you determine your target market and then research in to its preferences and needs. ... But from the very beginning Blackberry was designed and positioned to cater to the executive and corporate consumer, it had no touch screen eleme...

• Word Count: 1891
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate