In addition to that, the future ability of online booksellers to deliver e-books to be read on laptop, palmtop, etc, to deliver out-of-print (or first run) books printable on demand at customers nearest point, to allow authors to self-publish, and to use consumers purchasing information to target advertisers provides competitive advantage against traditional booksellers. ... These complementarities can work more strongly in the opposite direction, with the online site being able to take advantage of its parent for expertise in forecasting demand and managing inventory, logistic expertise for...

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