The advertisement begins with a scene of men in wheelchairs playing basketball. The use of the wheelchairs appeals to the viewers' pathos. ... This quote appeals to both the credibility of the brand and the emotion of those watching due to the intense nature of the quote, the wide-angle scene showing one man in a wheelchair, and all of the friends he was playing with standing. ...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate