1. Customer Relationship Management in India's Aviation Industry
Executive Summary This projects focuses on the understanding the importance of Customer Relationship Management in the aviation industry in India. ... IndiGo's strong adherence to a low-cost model, buying only one type of aircraft and keeping operational costs as low as possible along with an emphasis on punctuality are said to be some of the reasons for its success even when the airline industry in India is going through a bad patch. ... It operates to all the major cities of India. ...
- Word Count: 2705
- Approx Pages: 11
- Grade Level: Undergraduate