1. Advertising: An Exploit of Values and Beliefs
The model on the advertisement is a middle aged woman, which indicates that the specific audience of RevitaLift is mainly towards middle aged woman. ... L'Oreal uses the middle aged women's desires to look young and healthy again and exploits it by presenting this advertisement: a middle aged woman using an anti-wrinkle cream to look young wrinkle-less again. ... However, this slight detail is often overlooked as most middle aged women do not look or have skin like the model; so when women look at this advertisement, all they see if how young the model looks and immediately jump to t...
- Word Count: 1260
- Approx Pages: 5
- Grade Level: Undergraduate