1. Sex and Gender in Advertising
Another particularly damaging symbol I found came in the form of written text: the word "change," which of course implies the message that the viewer of this ad is in some way imperfect, in need of "changing" her appearance or lifestyle if she ever wishes to attain the beauty of the woman pictured in this ad. ... The final female-centric ad I observed helps to perpetuate, in my opinion, the most damaging message of all: Get Noticed with Visibly Softer Lips, writes the ad in big, bold letters. ... This ad asks all women to go out and purchase this company's product so t...
- Word Count: 2240
- Approx Pages: 9
- Grade Level: Undergraduate