1. Sampling Design - Ford Motor Company
A period span of three years was chosen taking into account the penetration of the green products in the market, the changes in tastes and preferences of the consumers and the advancement in the technology. The two groups of hybrid products were chosen to give a clear insight into the consumer`s preference of the hybrid cars requiring extensive maintenance and the ones requiring minimal maintenance. The sales of the other conventional vehicles was chosen to determine the rate of the variations in the sales over time to determine whether the choice could be an overall increase in the demand for...
- Word Count: 829
- Approx Pages: 3
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- Grade Level: Undergraduate