We intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market. Our initial overall target market share shall be 7% of the local market. ... As a result, we intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of Tsingtao Brewery dominance on the market. Our initial overall target market share shall be 7% of the local market. ... Target Market Segmentation Strategy Our marketing strategy will be based on making the right product available to the target c...

• Word Count: 6484
• Approx Pages: 26
• Has Bibliography
• Grade Level: Undergraduate

There are three main market groups they use to sell. There is the "primary" market where kids directly control and spend. The "influence" market which is the amount of parental spending that children can directly or indirectly influence. And there is the "future" market, which is the purchasing that children will do for the rest of their lives. ... In conclusion many products, such as soft drinks, fashion and items affiliated with music, are directly targeted towards teenagers and youth. ...

• Word Count: 1608
• Approx Pages: 6
• Grade Level: Undergraduate

Abstract Marketing is a term usually reserved for the process of marketing a product, service, or idea to the final consumer in a certain market. ... Economically, modern-based cultures are characterized as market-driven, competitive, post-industrialized economic systems. ... They suggest that "the cultural characteristics of a target market will be responsive to certain culturally bound channel structures, such as local stores, or bazaars- Issues regarding International Marketing Mass marketing, as we know was "out" in the early 1990's and customized marketing becomes more and mo...

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

In order market cross-culturally, marketers must determine the cultural viability of markets. Marketers should identify cultural factors that can be used to facilitate the marketing program in the target markets. These factors may or may not exist in the targeted markets; a successful marketer is able to make use of those already existent factors while create other non-existent factors. ... Marketing cross-culturally is a process during which marketers need to continuously adjust their behaviours and marketing programs to fit into the targeted markets. ... Translations errors, particular...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

By emphasizing the cachet of owning modernized products, companies could target the millions consumers looking to become contemporaries of society (Pope 45). ... The emergence of radio sets allowed advertisers to target people in their homes, an unprecedented feat at the time. The radio was first marketed to the public for personal use in 1920 and by 1923 roughly 3 million Americans owned radios. ... Coca Cola was originally marketed as a medicine, claiming it had properties which ""revived and sustained" a person. ... Advertising established centrality during the 1920s as a result of the pro...

• Word Count: 896
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

While it may appear that certain government actions adequately tackle the drug trade, it is obscure to many how deficient the efforts truly are at ceasing the drug market. ... The illegal drug trade can be understood with an analysis of a market in economics. ... With such a decentralized structure, the drug market remains astoundingly adaptable and strong.52 Due to these problems, it is evident why the war on drugs in the United States was a failed attempt. ... As the United States' drug strategy was said to be effective by focusing on drug makers, it really turned out to be a direct a...

• Word Count: 1347
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Additionally, expectations of people in rural communities were rising, without really knowing what the tendency of the ecotourism industry was and if the market was large enough for everything they were trying to develop. ... First, through experiencing life in the United States I have a better understanding of our target market cultures (US tourists). ...

• Word Count: 435
• Approx Pages: 2
• Grade Level: Undergraduate

But now she has expanded her line to fourteen cookie flavors targeted to both Hispanic and Anglo markets. ... Providing support personnel who are fluent in the language of the target market makes the statement that the company is sincere about the marketing promises and also helps the company track its advertising results. ...

• Word Count: 848
• Approx Pages: 3
• Grade Level: Undergraduate

Human civilization efforts have been integrally revolutionized through the many technological inventions that have hit the American and global market (Hughes, 2011). ... Target drones by the U.S army have allowed for easy surveillance in the case of military warfare. This is because the drones are unmanned robots that can be targeted on the desired area. ... The modern digital cameras in today's market owe it to American William Talbot who invented the calotype cameras that used the negative films (Falk, 2013). ...

• Word Count: 907
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

Billions of advertising dollars are spent by companies to market to children. ... What may be good for business does not take in account the environmental and health factors of the children being marketed to. ... For these reasons, a task force of the American Psychological Association is recommending that advertising targeting children under the age of eight be restricted" (Shah). I think the United States needs to follow Sweden's lead and protect our nation's children from the harmful effects of child targeted advertising. ...

• Word Count: 894
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

President Barack Obama announced in a radio and Internet address his most recent endeavor to stimulate the job market following the economic slowdown that ultimately eliminated job openings nationwide and weakened his job approval standing with the public. ... To reach these goals, the government will join teams with universities and corporations to jumpstart the manufacturing sector, specifically targeting cutting-edge research and new technologies (Kuhnhnen). ... Although manufacturing has fallen behind in recent years due to outsourcing and new technologies, the President believes we stil...

• Word Count: 548
• Approx Pages: 2
• Has Bibliography
• Grade Level: Undergraduate

In "Democracy Matters: Winning The Fight Against Imperialism", Cornell West makes a compelling argument as to how the American political system has lost its integrity and individualism in an effort to promote its open market and driven economy. ... West notes the connection between the media and sales targets certain audiences. ... In my opinion, deregulated open markets are one of the primary driving force behind media driven sales. ... Deregulation of markets are driving the media to target the downtrodden masses with subliminal advertisements and commercials. ...

• Word Count: 1047
• Approx Pages: 4
• Grade Level: Undergraduate

As a component of president Nixon's war on drugs - the IRS spent 12 million dollars targeting 1,011 suspected dealers. ... Of these 43 cases only 13 resulted in conviction - roughly 1.5% of the initial target (Brenner, "The Legalization of Drugs: Why Prolong the Inevitable?" ... It forces drug users into contact with real criminals and the underground market. ... Drug prohibition entices young individuals into the crime arena by creating an extremely lucrative black market. ... Decriminalization would result in the destruction of the black market for drugs. ...

• Word Count: 1398
• Approx Pages: 6
• Grade Level: Undergraduate

Section 4 provides a brief assessment of market sizes. ... A small but growing consumer market. ... The cons of the consumer market are Price barriers limit the size of the current consumer market. ... The market size of the US military is limited. ... Exploitation of this market may use the same channels developed for international sales of AM General trucks. 4 Market Size Assessment The potential consumer market may be large. ...

• Word Count: 1904
• Approx Pages: 8
• Grade Level: Undergraduate

This lead to foreign markets putting restrictions on U.S. food markets. ... President Franklin Roosevelt generated programs to assist rural housing and rural utilities, this was targeted to help poverty stricken farmers and communities. ... The packers and stockyards program coordinate the meat and livestock markets. ... Relying on the market, food preferences, and the weather can be detrimental to a farmer. ... To increase the international trade the agency looks for new markets. ...

• Word Count: 1715
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

(Gorin, 2003, pg. 242) Some people see managed care as exclusively being targeted to healthier younger patients who generally do no need to utilize the benefits of insurance. ... Due to changing markets and the continued increases in health care costs despite managed care, plans have begun to depart from these two exclusive strategies. Draper et al (2003) lists three strategic shifts "Offering less restrictive products and product features, reconstituting their often adversarial, friction ridden contracting relationships with providers in order to establish a more peaceful coexistence and fo...

• Word Count: 1069
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

President Obama's plan to insure healthcare for all marks a positive step for the well – being of our country's citizens. Still, the Patient Protection and Affordable Care Act (PPACA) also known as ObamaCare has been one of the most controversial topics of our time. In order to understand why t...

• Word Count: 1682
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

When inspecting the position of large corporations regarding anti-piracy regulation, it is vital to look at their current market positions. ... These pieces of legislation sought to curtail the act of piracy by targeting the middleman of file-sharing operations rather than the distributor and the downloader. ...

• Word Count: 2876
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Since the 1950s, campaigns have become more planned and professional with advertising agencies and political consultants increasingly being utilized introducing more scientific market research and strategic marketing strategies. ... Possible candidates with less money are easy targets for negative advertising. ... Utilizing these marketing agencies provides opportunities for the candidates to research and reach target audiences with greater efficiency. ...

• Word Count: 1129
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

It disproportionately targets minority populations and the undereducated, particularly among young black males. ... These consequences include disenfranchisement, that is, loss of their right to vote, and labor market exclusion (Roberts 1291). ... As long as African Americans are being unfairly targeted by our criminal justice system, the fight for racial equality in the United States must continue....

• Word Count: 1163
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Dagenhart put this question before the Court: "Does the authority vested in Congress to regulate commerce among the states allow it to enact legislation targeting manufacturing practices?"9  Congress' authority to regulate commerce among the states does not allow it to enact legislation targeting manufacturing practices. ... "11 Congress has no authority to require the States to exercise police power in order prevent unfair or to equalize competition in the market place.12 Continuance of The Keating-Owens Act would effectively negate the power of states in local matters....

• Word Count: 1100
• Approx Pages: 4
• Grade Level: Undergraduate

America takes the brunt of these attacks for the sole reason that as the most powerful western country in the world, it is the figurehead that these terror groups will target. ... This could then result in a dangerous influx of nuclear and biological weapons on the black market. ...

• Word Count: 865
• Approx Pages: 3
• Grade Level: Undergraduate

Consequently, in 1970 and 1971 a recession made both Central American and Mexican immigrants targets of criticism because of the thought that "illegal aliens" were stealing jobs from American citizens. ... Gutierrez states, "the fact that the U.S. economy is generating a high proportion of low-income jobs suggests that the supply of such jobs and the casualization of many of these labor markets will probably continue." ... The United Sates has created a labor market for these immigrants by the use of commercialized agriculture, the construction of railroads, and the development of the Border...

• Word Count: 1316
• Approx Pages: 5
• Grade Level: Undergraduate

Video game companies are continuously releasing more and more realistically violent video games onto the market in order to sell more copies, because market statistics clearly show that violence sells: all the most popular video games include a violent main theme. ... However, for many years he had played arcade games where the player holds an electronic pistol and shoots targets on the screen and was outstandingly good at the game. ...

• Word Count: 947
• Approx Pages: 4
• Grade Level: Undergraduate

After World War II, American lives changed drastically from the stock market crash of 1929 and the depression and then entering World War II. ... Advertisements were everywhere and they mostly targeted the influential youth of America because of their numbers. ... The enormous amounts of new families emerging after World War II forced families to live in suburbs of houses that look the same, the job market to open up white collared jobs which were massively filled up and everyone had similar jobs from similar corporations, the television being in most households conformed how American spent ...

• Word Count: 1336
• Approx Pages: 5
• Grade Level: Undergraduate