We would like to market a physician/patient intermediary consulting empathy service in the form of seminars and continuing education classes provided to the medical profession. ... Market Research A marketing plan is critical to a thriving business and must include several procedures. This section will explain the development of our empathy consulting service through market research. ... This has helped educate the researchers on the target market, marketing mix, and our prospective competition. ... Statistical methods of evaluation and measurement will determine the quality, reliability and...

• Word Count: 4065
• Approx Pages: 16
• Grade Level: Undergraduate

Health care systems are the established organizations that aim at meeting the health requirements of targeted populations. In most jurisdictions and countries, the planning of health services is the government's mandate and other recognized coordinating bodies whereas in some, the planning becomes the responsibility of the market participant's (Baker, 2008). ... Many physician groups and hospitals are increasingly finding it necessary to have sound health systems as this enables them to conform to the changes in the healthcare environment, not only increasing their service delivery b...

• Word Count: 773
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

The New Right believed in the free market and emphasised that the state should have a limited role in the workings of the economy. ... The introduction of market mechanisms and managerialism changed the social relations of welfare provision and led to the reconstruction of the social settlement. ... The Organisational settlement was reconstructed following the introduction of managerialism and markets which caused the bureau-professional regime to be destabilized. ... Budgets and resources were controlled through market mechanisms. ... Williams, F. (1991) "The welfare state as part of a ...

• Word Count: 3818
• Approx Pages: 15
• Grade Level: Undergraduate

The market success of the company depended on their compatibility with the HIPAA which was enacted in the year 1996 to buff up internet security and reduce the risk of online users, ensuring that the customer's information would not be stolen or altered, especially when it came to medical care. ... Also American Well played the role of a humble director for patients to the appropriate doctors and physicians and not only market certain medicines and service providers to the patients. ... The direct to consumer functionality of American Well's platform permits a much wider target of cu...

• Word Count: 1839
• Approx Pages: 7
• Grade Level: Undergraduate

(Gorin, 2003, pg. 242) Some people see managed care as exclusively being targeted to healthier younger patients who generally do no need to utilize the benefits of insurance. ... Due to changing markets and the continued increases in health care costs despite managed care, plans have begun to depart from these two exclusive strategies. Draper et al (2003) lists three strategic shifts "Offering less restrictive products and product features, reconstituting their often adversarial, friction ridden contracting relationships with providers in order to establish a more peaceful coexistence and fo...

• Word Count: 1069
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

When coupled with a computerized patient order entry (CPOE) system to inform the selection of drugs and appropriate treatment, PHS health care professionals were now positioned to target more specific therapies for their patients, to identify the most effective, low-cost options among potential treatment strategies and to draw on a vast body of experience-based knowledge across the network to inform patient care. ... Even so, as health care organizations continue to struggle with the financial realities of today's health care market, it is likely that some form of collaboration will con...

• Word Count: 1536
• Approx Pages: 6
• Grade Level: Undergraduate

President Obama's plan to insure healthcare for all marks a positive step for the well – being of our country's citizens. Still, the Patient Protection and Affordable Care Act (PPACA) also known as ObamaCare has been one of the most controversial topics of our time. In order to understand why t...

• Word Count: 1682
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Therefore Mutual of Omaha Insurance Division uses age as part of the demographic segmentation to target its consumer market. ... VP of Voluntary Benefits Marty Traynor stated, "Health care reform and rising healthcare costs have made a significant impact on the employee benefits market, and many employers have been forced to shift more medical benefit expenses to their employees. ...

• Word Count: 2196
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

" (2008) Looking at England's rapid treatment time, "Wales Ministers have responded by setting their own waiting target - 26 weeks by the end of 2009.... The English market has hospitals and community services compete with the private sector for patients, resulting in large drops in waiting times. ...

• Word Count: 2613
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Introduction: During the class sessions of ECON 253, we have discussed the basics of social insurance and hence, took a broad view on the US health care market. ... Adverse selection: There are several selection effects that need to be observed in the health insurance market. ... During class, we discussed one very common kind of adverse selection in the health insurance market. ... But: with higher premiums, relatively low-risk individuals leave the market. Thus, the market may underprovide health insurance! ...

• Word Count: 4357
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

Introduction - Background to the Issue Homelessness is an issue that prevails across most developed countries. In Canada, rates of homelessness are on the rise, and it is not limited to one specific group of people (Currie, Greaves, Golden, & Latimer, 1999, p. 17). Homelessness has many faces: male ...

• Word Count: 2325
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

Healthcare is in crisis in many countries, not least of which is the United States. We hear on the news how health care providers are incapable of providing medical care to an increasingly number of chronically ill and the aging population. There are a number of systemic failures; however, none is m...

• Word Count: 3660
• Approx Pages: 15
• Has Bibliography
• Grade Level: Undergraduate