In order to fully understand the sexualized nature and gender-targeted cigarette campaigns, one must analyze Phillip Morris' use of the Marlboro Man in their ads. ... The dilemma was that the filter-market primarily appealed to women and Marlboro tried to compensate by targeting the hyper-masculine portion of the smoking population. ... While this ad is aimed at the male population, many tobacco companies have targeted women in their advertisements by employing the same tactics as Phillip Morris did with the Marlboro Man. ... The ad undeniably targets women, specifically young women. ......

• Word Count: 1053
• Approx Pages: 4
• Grade Level: Undergraduate

Shown in the advertisement are attempts at relating to the target market of a 'kiwi bloke'. ... NZ Pork's 'Mum's Night Off' has gone past the target market of men to plain sexist and is no help to preventing the societal issue of misrepresenting genders. ... The same goes for dolls targeted towards younger girls which are often oversexualised and made to go with sterotypes. ... This is why we should target the younger generations; as, attempting to change the mind-set of a fully developed generation is hopeless compared to that of a generation with no mind-set. ...

• Word Count: 2056
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Little about a woman's (or young girl's) inner beauty or self-worth is ever made apparent in how advertisements elect to depict them; no, what's truly important is how attractive or sexy such a woman comes across, both to the female recipient (for which the ad is targeted) and the male observer (for which the ad will be objectified and scrutinized). ... The depiction of men in advertising, according to my observations of several men-targeted magazines, is quite different in almost every regard; where women are seen as sex-objects and/or artificial, men are portrayed as confident...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

In this way advertising is ideologically problematic as it un-ethically targets an audience and in doing so it ignores, judges, objectifies and mistreats the audience it is targeting. This is especially obvious when women are used in advertisements where the target audience is specifically male. ... Within the advertising industry female objectification and sexualization can appear in nearly any market although it appears the most within the fashion and beauty industries as well as the food and health industries. ... The difference between a child playing with Lego, a product whose target audi...

• Word Count: 1800
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

- Sandra Harding Many of the development policies, past and present alike, tend to promote market-led economic growth by increasing consumption or inducing structural reforms towards liberalism. ... The invisible hand, unlike that of the market, contributes to the national economy as much as others. ... For example, in Gambia, the development of irrigated rice farming was targeted on men, even though women were the traditional cultivators and income beneficiaries of swamp rice. ... The policies must not only be "engendered", i.e. focussing on women's issues or targeting women's ...

• Word Count: 1735
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Dolce & Gabbana, a brand-name company known for luxurious and expensive products, launched a thirty second video advertisement for their perfume, "Light Blue," in 2001 targeting young adult to middle-aged men and women. ... By the very nature of this ad, it is essentially void of the female perspective even though it markets to both sexes. ...

• Word Count: 937
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

Advertising is the activity of promoting a product, service or idea to a particular target audience. ... Frequently, the consumer's imageis featured in the advert with the product so that the targeted product or brand audience quickly recognise that the message is aimed at them. ... Brands of cosmetic products have the targeted consumers whose loyalty they wish to keep?. ... A Printer's Ad in 1929 says that "The proper study of mankind is man but the proper study of the markets is woman" This slogan is a typical example of the marketing of the sexes in the first half of the 20th Cen...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

This is most common when color television started to become very popular and advertisers began to target specific audiences in their commercials. ... Advertisers will always continue to sell and market their products using sexuality as the main ingredient to catch their audience attention; however it is the audience that needs to be aware of the message and the false ideal person that they want you to become to make money off the advertisements....

• Word Count: 1245
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Businesses targeting gays and lesbians have expanded beyond clubs and bookstores to comprise virtually a full-service market that includes media, merchandise catalogs, vacation companies, and legal, medical, financial, and communication services. ...

• Word Count: 1653
• Approx Pages: 7
• Grade Level: Undergraduate

It is commonly mentioned that salt protests were successful become of women, 'for not only making salt, but sat openly at markets selling and buying it'. 16 The effectiveness behind the Ghandi march is that it gave women a common purpose. ... 'Sectarian strife' as it was coined, caused bloodshed throughout the new dominions and women took the full brunt. 18 Women became an easy target for both sides, and the alarmingly abduction statistics proves this. The India government claimed that '33,000 Hindu and Sikh women were abducted through riots, whereas Pakistan rebutte...

• Word Count: 2806
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

National Policy on Women was introduced in 1989 under the Ministry of Women and Family Development, which has now changed its name to the Ministry of Women, Family and Community. This Ministry has been led by Y.B Senator Dato' Sri Shahrizat Abdul Jalil, while the position of Deputy Minister held by ...

• Word Count: 2598
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

In today's society organizational functions are used by businesses in order to perform and provide services to meet their consumers " needs. The way that organizations are conducted shape the customers " expectations and how they behave within the organization. Restaurants and service establishments in particular have a unique combination of characteristics that contribute to their overall atmosphere and culture. Piper's Pub is an example of a local establishment that is a privately owned restaurant and bar establishment located on 33 College Street, Antigonish, NS. Piper's has ...

• Word Count: 2535
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate