Advertising Media Planning Introduction Advertising may be defined as a paid for of non-personal exchange of information related to products or thoughts, by a known promoter, by means of the mass media, in an attempt to convince or have an affect on behavior. In other words, advertising is a means of communicating a firm's offer to customers by means of space or time in mass media and to cite H. G. Wells, advertising is "legalized lying". Furthermore, advertising can also be defined as paid communication that is intended or designed to alter the perception and behavior of people. ...

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• Approx Pages: 10
• Grade Level: Undergraduate

In the late 20th Century, mass media could be classified[by whom?]  into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. ...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate