Memories of wanting these as children without receiving them or purchasing the entire kitchen set instead of just the easy bake oven, drives many of those desires. ... It is not about choices, but determining the subconscious of who these little girls will become as women. ...
It's a device rooted in self-doubt and dissatisfaction with one's own appearance, and I think it works well in this instance, albeit on a more subconscious level; all the quick-glancing viewers of this ad sees is a beautiful woman made more beautiful by the application of this beauty product. ... According to Robert Goldman's Envy, Desire, and Power, the superwoman myth insists that women are "sublimely self-confident and secure, poised, effortless beautiful, they move with a style and grace called 'presence.' ... The ad is communicating to the consumer the messa...
She laments the way in which women in cinema are subject to male desires, being accepted or denied and objectified only by the male will, and encourages an advancement in feminist cinema. ... She claims "the mass of mainstream film portray(s) a hermetically sealed world which unwinds magically, indifferent to the presence of the audience, producing for them a sense of separation and playing of their voyeuristic phantasy so that the osition of the spectators in the cinema is blatantly one of repression of their exhibitionism and projection of the repressed desire on ...
