It's a device rooted in self-doubt and dissatisfaction with one's own appearance, and I think it works well in this instance, albeit on a more subconscious level; all the quick-glancing viewers of this ad sees is a beautiful woman made more beautiful by the application of this beauty product. ... According to Robert Goldman's Envy, Desire, and Power, the superwoman myth insists that women are "sublimely self-confident and secure, poised, effortless beautiful, they move with a style and grace called 'presence.' ... The ad is communicating to the consumer the messa...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate