1. Diffusion of Innovation Theory
In his book Diffusion of Innovation, Everett Rogers defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system (Everett Rogers 1995). ... Bryce Ryan and Neal Gross published a study dealing with Iowa farmers. ... In his book Diffusion of Innovations, Rogers writes that an innovation "presents an individual or organization with a new alternative, with new means of solving problems. ... If none of the business units will support the proposal, employees can approach the corporate office for a Genesis Grant. ......
- Word Count: 2781
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate