This tactic uses the emotion of others to draw attention to the commercial so that their viewers see the rest of the story unfold. ... The advertisement uses close-ups to emphasize important emotions throughout the story. ... The close-ups on the concerned Budweiser worker are important to the video due to the cinematic effect it has on the story. ... The ad also utilizes lighting techniques to ad to the intensity of the story. ... This quote appeals to both the credibility of the brand and the emotion of those watching due to the intense nature of the quote, the wide-angle scene showing one m...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

Many stories during this period failed to mention the actual cause of the disputes. ... For example, the Daily Mail story of February 1st 1978, mentioned that the men on strike were requesting a 46 per cent pay increase, however, it was not mentioned how much they earned or how much they would earn as a result of the increase. In the first six months of 1975, half of all industrial stories in the news bulletins were concerned with only three industries - transport and communication, public administration and overwhelmingly vehicle manufacture. ... In a quote from Harold Evans, the editor ...

• Word Count: 1357
• Approx Pages: 5
• Grade Level: Undergraduate

To quote Brad Pitt's character from the film Fight Club, "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need ". ... The news story came to an end when the BLM released the cattle and footage was shown on both FOX and CNN of the ranchers corralling the cattle back home. ...

• Word Count: 1200
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

"This means, in practice, that the mass media are not like any other business or service industry, but can carry out some essential tasks for society, especially in the cultural and political arena" (Quote from McQuail in Schultz, J 1994; 21). ...

• Word Count: 2440
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

A prime example of this type of product/lifestyle branding can be seen in the Gold Blend television adverts for coffee, the focus was on the life of the woman, the story behind it, it kept you thinking - where will she be next time?... It was a story, people became familiar with the characters and with this familiarity people trust the product and its values. ... As the most widely recognised branded soft drink in the world, Coke has the advantage of not having to target a particular audience, this product can be consumed by anyone, Andy Warhol quotes: - "You can be watching TV and see a Coc...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate